Executive Director of Integrated Media
Susan Rowe has 35 years of media strategy experience with senior level positions at both Ogilvy Neo and Carat. As Ogilvy Neo’s senior partner in the digital and direct response media practice, Susan oversaw performance marketing for a number of high-profile clients, including Allstate, Investools, TD Ameritrade, Select Comfort and Six Flags. She also ran NeoVideo, which was responsible for all forms of new video. While at Carat, as EVP of Integrated Media, she served on the US Executive team which grew the company from $450 million in annual billings to $6 billion serving high profile clients such as Papa John’s Pizza, Orbitz, Jenny Craig, Motorola, and E-Loan.
In 2008, she started her own consulting practice, Rowe Media, focused on delivering media strategy, driving the industry forward on offline attribution methodology to online, and employing brand response to build brands while simultaneously creating ROI. Clients include Best Friends, Brandman University, Mixbook, Campbell Ewald, Mitchell & McCue, Clarivoy, and Core Direct.
The achievement for which she is most proud, however, is her pro bono campaign for Save the Children shortly after a tsunami devastated seaside communities in Asia. Through her efforts and those of Carat, Save the Children raised more than $150 million. She also has hiked Kilimanjaro and the Inca Trail culminating at Machu Picchu. Having successfully trained her dog as a Therapy dog, Susan and Brody now visit area nursing homes, spend time with special needs children and attend the Kids Read to Dogs program.